Master Sign Language to Communicate with your Customers
SIGNS of Service: Master Sign Language to Communicate with your Customers
我们都知道时间是金钱。
但现在我们意识到signageis a service too.
I was visiting a client for the first time, the Union Sanitary District, 40 miles from my office in the San Francisco Bay Area, in an industrial part of Union City, bounded by swampland and factories.
但我远未丢失。当我退出高速公路上的一个主要通道时，宣布的巨型标志我们朝着这个网站走向正确的方向。
- 另一个标志向上发出侧街。
- 第三个标志，半英里以后，发出信号我是在我旅行的道路上继续直奔
- 最后，最后一个标志发出的标志我达到了我的目的地。
标牌作为客户服务
Signs speak a language of their own.
They tell us where we are, where to go and how to get there.
They can comfort or confuse us, lead us or lose us.
然而，迹象就是这样做的。
标志告诉我们要购买什么，存在哪些选择，销售是什么，支付的地方。
Signs are found on billboards, freeways, buildings, websites and many other places.
良好的标牌分数分！糟糕的标志委托你无关紧要。
Give your customers confidence through solid signage!
Walk The Line
Hospitals often use coloured lines painted on the floor to lead patients and visitors from the information booth to various destinations: Radiology, Lab, Pharmacy, etc.
他们还在墙上使用带有箭头的标志来指导人们到各种各样。
Help the Customer Avoid Becoming "Lost In Place"
Parking structures at movie theatres, airports and malls are evaluated for efficiency by their signage.
Their challenge: to help you remember where you parked your car.
They do it through the use of colours, symbols, mnemonics and other techniques to help you navigate from and back to your car.
Where in the Recoleta is Eva Pern?
Ever gotten lost in a cemetery?
考虑La Recoleta，这是一个城市在Buenos白羊座上的墓地。
没有地图,指导或关键,如何would one ever find relatives and loved ones, including Eva Duarte Pern?
There's a sign at the entrance, but then you're on your own.
Answer the following questions for yourself:
- 您的标志对您的客户服务有何说明？
- What messages do your signs convey to your customer?
- 他们发现自己容易,你的产品, service and staff?
- 缺少什么迹象？是否有可以阐明进程，指示，位置，路线或其他相关信息的符号？
- 您的标牌是否加强了您的品牌或徽标？
Give your customer confidence to find what they're looking for, without effort, exertion and frustration. Don't make them think!
这篇文章由Craig Harrison提供贡献
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