创造力——创造性

创造性战略思维

“没有创造性这样的东西，你只是把已经存在的东西集合起来。”
乔治·巴兰钦

对巴兰钦来说，这也许没什么问题，他是一个在一个美妙刺激的环境中有着巨大创造力的人，当然，他似乎很容易。

但是当你的脖子在排队时会发生什么？

迫在眉睫的最后期限

当一个最后期限即将来临，似乎所有人都在关注你，提出下一个创造性的策略时会发生什么？

好吧，在那一点上，即使是组装已经存在的东西也可能看起来不可能。

On the other hand, the problem could be that you're stale.

Maybe you've done the same presentation over and over and your heart is no longer in it.

或者你只是写了相同的旧单词，但顺序不同。

You're coming up with solutions but they just don't have that certain creative spark.

一般来说，创造力离你有一百万英里远，你的所有想法都显得很累。

You feel uncreative and uninspired.

Dull.

规则阻碍了创造力

A lot of the time our creativity is hampered by the 'rules' we think we are supposed to operate by:

• 合乎逻辑
• Don't be messy
• 结构
• Get it right
• Don't be foolish
• 玩儿轻浮
• 要务实
• It must be relevant

规则的概念与创造力和创造性过程几乎是对立的，但是我们让规则束缚我们，限制我们允许自己创造性地做什么。

Put the Rules Aside

创造力来自于放弃规则——即使只是一段时间。

If we can set aside the rules we have more of a chance to be creative to reach beyond logic and structure and get to the place of creativity where we can tap into our imaginations more easily.

这是我们储存荒谬感的地方，我们能够完成不可能的事情的感觉，最终，我们能够看到不同的事物，找到新的和可用的解决方案。

然后我们可以把已经存在的东西集合起来，并有创造性。

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