创造力和创新管理能力
Creativity and Innovation
Management Competencies
Creativity and Innovation are often used interchangeably, yet they are (and should be) separate and distinct.
需要六个级别的竞争力。
创造力可以定义为问题识别和想法生成，而创新可以被定义为想法选择，开发和商业化。
从以上，很明显，需要至少需要六种管理能力（包括一个整体）。
1. Problem Identification
仅解决问题识别需要相当大的专业知识
Ask five people what the problem is and it is not unusual to receive six answers.
Customers, sales, marketing, designers, technicians, finance and management all have their own ideas regarding what the problem is.
因此，任何问题识别会话应包括尽可能多种各种人。
Further, people’s ideas about what the problem is are not static.
他们的观点根据他们拥有的信息而改变。
信息收集过程是问题识别过程的第一步和良好的决策过程。
2. Idea Generation
在集团头脑风暴会议之前，请问每个贡献者在深入研究其问题的看法是明智的。
因此，当他们到达集团会议时，他们的想法和贡献更加成熟。
凭借在思想中解决的问题，思想生成会话开始了。
This involves generating a large number of ideas as possible, a large number of diverse ideas and a large number of novel ideas.
Competencies in Idea Generation Techniques
Competencies in idea generation techniques are a must
For example, creative versus critical thinking is used where ideas are generated without evaluation and then critically evaluated at a later stage, preferably in a polar opposite environment.
Creative thinking is best done in an environment with many stimuli, whereas critical evaluations tend to be more effective in conservative, corporate environments where factors such as the bottom line have more gravity.
3.想法选择
Idea selection involves just as many people as the previous sections.
如果要做出最好的决定，所有人都必须提出自己的论点。
Many more ideas are chosen than will actually make it through to the final commercialisation stage.
The Economist (2003) stated that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products.
And four such development programmes are the minimum needed to stand any chance of getting one winner.
4. Development
Development is the prototyping, experimentation and funnel stage.
The best of the best ideas are put through a stage-gate process where their viability is tested.
There is a fine line. Keeping an idea in the funnel longer allows it to attain its potential but takes away resources that may allow other ideas to flourish.
5商业化
Finally, commercialisation is the ultimate testing ground for decisions made thus far.
然而,commercial failure is not necessarily disastrous.
可以学习战略，技术和其他能力，并可能有助于未来努力的成功。
创造力和创新infrastructures may blossom and that helps improvements in the product, process, positioning and paradigm levels.
Ridley Scott scored an early failure with Blade Runner but went on to great successes later.
本文由kal主教，MBA贡献
创造力与创新训练
Impact Factory runs
和个性化
对任何和你一起工作的人来说
