创新：在盒子外面思考
Creativity and Innovation
You've heard the expression "thinking outside the box，“但你知道怎么做吗？
有一些简单的技术来提出解决方案“在盒子外面”。
创新者
当创新者谈论盒子外的思考时，他们的意思是以创造性的方式来解决问题 - 看待事物的新方法。
How do they do it?
你怎么能这样做呢？
我们首先要问“盒子”是什么。然后我们可以看看如何超出它。
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Normal Way Of Doing Things
The "box" is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making.
然后开始思考盒子的最佳方式是识别和挑战弥补盒子里面思考的所有假设。
One of the major liquor brands was faltering years ago, and they couldn't seem to boost their sales.
In The Box
Promotions, lowering the price, getting better shelf placement - these were the "in the box" solutions.
然后有人挑战了假设，通过询问“如果我们停止促销，刚提高价格怎么办？”
The price was raised as an experiment, and sales soon doubled.
不同的思考
As it turns out, some types of liquor are bought quite often as gifts.
Buyers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy products that don't cost enough.
现在想象一下，当您提高价格并双倍销售时，您的利润率会发生什么。
That's the power of thinking outside of the box.
Master the Art of Strategic Thinking!
箱子外面的方法
Challenging assumptions is a powerful creative problem-solving technique. The difficult part is to identify the assumptions.
如果您正在设计一个新的摩托车，写下假设“速度很重要”，“它必须在天然气上运行”和“它需要两个轮子”，不是因为你期望证明这些错误，但因为挑战这些可能导致创造性可能性。
Assume The Absurd
Maybe the time has come for an electric three-wheeled motorcycle.
另一种方式去创意solutions is to "assume the absurd."
这要么有趣或烦人，具体取决于你的开放程度。
你所做的就是开始做出荒谬的假设，然后找到方法来理解它们。
The easiest way to do it is by asking "what if?"
如果用一半的客户更好的地毯清洁业务，怎么办？
It seems absurd but, work with it. Hmm...less stressful, perhaps.
More profitable if each customer was worth three times as much. Is that possible?
Commercial jobs that involve large easy-to-clean spaces (theatres, offices, convention halls) make more money in a day than houses, with fewer headaches.
Master the Art of Strategic Thinking!
改变焦点
Focusing on getting those accounts could be the most profitable way to go - not so absurd.
Another way to more innovative ideas is to literally do your thinking out of the box.
Get out of the house or the office. Look around at how others are doing things.
On buses in Ecuador, salesmen put a product into everyone’s hands and let them hold it while they do a sales pitch.
你握住它 - 你拥有它
Then you have to give back "your" product or pay for it. It is very effective. How could you use the principle in your business?
This article was contributed by Steve Gillman.
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