通过建立关系来建立你的小企业

建立业务关系

建立关系来建立业务就像种下一颗种子来种树。

Seeds that grow and develop are those in the fertile ground with the water and sunlight that they need.

Relationships that thrive and turn into customers, alliances or referrals have been nurtured over time with these techniques.

我们信任的人

人们与他们认识和信任的人做生意。

As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level.

这种建立关系的过程可以采取多种形式。

Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship-building toolkit.

30 Second Introduction

你最近升级了你的第二次介绍吗？

If you haven't revised it in the past year chances are the impact may be stale. A new introduction can spark your own energy which will show when you introduce yourself. Consider the use of powerful action words such as create, design, compose, organise, generate, solve, produce, and supply. Deliver it in front of a mirror and see what others see.

What Do You Have to Give?

We often think of what we want to get from relationships. Things like a request for proposal, a new resource, a potential alliance, or a business contact or sale. Flip this over and consider what you are willing to GIVE to your network of potential customers.

你们提供样品还是试用服务？

Do you have free information that your target market can use?

Can you provide a free evaluation of your client's current service provider?

记住，建立关系是一个双向的流程，从你开始。以一种给予、主动的方式处理这些关系是一个极好的开始。

Follow up, Follow up

与你第一次见面的人进行简单的交流会让你脱颖而出。很少有人在一段时间内使用一致的随访方法。

You must have contact information in order to implement this step. Successful follow-up actions include handwritten notes (they stand out), e-zines, newsletters, holiday or birthday cards, an article of interest, and invitations to an event.

Choose several actions that fit your personal style and do them consistently. Watch your network grow as you demonstrate an interest in building the relationship.

跟踪系统

如果没有一种方法以实际的方式获取和维护联系信息，建立关系的一致性将很难保持。这意味着可以访问并轻松更新更改。为此创建了ACT、Goldmine和Outlook等联系人软件.

Other options include business card files, Rolodex, Palm Pilots, and planner systems such as Day-timer or Franklin.

选择适合您工作风格的系统，并安排与联系人通信和维护数据库的时间。这一步是随着时间的推移建立关系的一个重要部分。

播种

Think of building relationships in the same way as planting seeds. In order for the seeds to grow, they need water, food, and sunlight over time.

For relationships to grow, you provide opportunities for your network to get to know you, what you provide, and ultimately trust you with their business

本文由夏洛特·法里奥撰写