媒体提示：今天高管的媒体培训底漆

媒体技能培训

You can get media attention for your product, your company or your ideas.

Gain visibility through media outreach by learning the basics of what the media needs.

Ever wonder why some executives repeatedly win positive media attention for themselves and their companies?

成为一个来源

Reporters on deadline return again and again to sources they know.

但是你是如何在第一个地方上源名单的？

How do you position yourself as an industry expert, trendsetter, or market leader?

你通过了解记者需要的是。

举起你的个人资料

Introducing your capabilities to the media to lift your profile is a combination of persistence and preparation.

Begin by making a list of those media outlets and reporters covering your industry; locally, regionally, nationally and internationally.

Look for opportunities to contact reporters when you read, hear or see a story they've authored that's in your field. If they've done a good job, tell them. Also, be prepared to tell them what you might have added to the story.

确定合法新闻领域，记者涵盖您的行业可以先听您的声音。如果您是一个信息来源，即使它不是直接关于贵公司，您也对记者变得有价值。

添加透视

随时准备为教育记者生效的故事添加有价值的观点，并通过这样做，成为未来故事的来源。每个记者，但特别是节拍和行业记者，茁壮成长。

Once you've introduced yourself to reporters, make sure you understand how to stay valuable in order to serve both your needs. There is much to gain for the executive who speaks to the public through reporters, and of course, there's more to lose as well.

Communicate Large Ideas

对于那些了解他们在塑造形象，方向和使命中的角色的高管，谁能有效地向记者有效地传达更大的想法，奖励很大。

Once you're ready to become a source for reporters, there are some basics to keep in mind. Here are some tips to help you once you've earned that media spotlight:

Be Accessible

Accessibility counts (a lot): If you're going to work with the media, you're going to have to accept that reporters live by the deadline. That means the interview they absolutely must have is the one they need now.

If you're going to accept the interview, accept it immediately so the reporter won't move on to the next, more accessible source. You can set the interview for any time before that deadline, once they know you will talk.

采访面试官：任何合法的记者将在采访之前回答几个问题，特别是旨在让您放松凭借其可信度或其目的的问题。

What Do They Want

至少，问记者他或她希望你捐款，还有谁或者将被接受采访，以及记者的截止日期。不要具体要求提出什么问题。

知道你想说的：这是被称为消息传递及其与任何记者发言的重要组成部分。你不与记者发言只是为了回答他们的问题。这是您提供自己的信息的机会。接受！

切入正题

更少的是：与记者说话需要尽快进入底线，并与您一样。在确定您提供底线消息后，提供支持性数据，事实和备份信息。尽量让您的留言可以作为最多的人（无行话！）

Practice, practice, and practice: It takes a while to get comfortable with developing messages, reducing them to a few well-spoken statements, and staying on message through questions.

Start with local and trade reporters. The more you do it, the better you will get. No matter which reporters you speak to, trade, local, regional or national, print or broadcast, follow the same process.

You don't need legions of public relations staff working for you to begin your media outreach. You can build your own relationships with reporters and begin your own outreach.

给出记者他们需要访问，良好的报价和可靠的信息，您将获得对他们的观众的获奖。为自己，你的部门和议程抓住这些机会。

这篇文章由Aileen Pincus贡献