媒体培训：暴露记者技巧

媒体技能培训

A reporter's job is to get the most accurate and interesting story he or she can

Whether journalists make you look good or bad in the process is inconsequential to them their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.

Tricks Of The Trade

通过了解报告贸易的一些技巧，您可以维护对面试的控制并获取所需的引用。

这并不是要建议您应该与记者视为对抗的每一次遭遇。

In fact, most interviews are quite straightforward.

但是一个好的记者会试图将你的消息引导。

Off Message

他或她将使用既有成熟的交易技巧让你说出你不打算说的事情，当你第二天在报纸上看到他们时，其中一些事情可能会令人尴尬。

通过了解报告贸易的一些技巧，您可以维护对面试的控制并获取所需的引用。以下是避免落入记者陷阱的三种方法：

1）永远不要重复一个糟糕的问题

Never Repeat a Bad Question in Your Answer -- It usually starts innocuously enough. A journalist will tell you that because his or her questions will not be included in the story, you should answer the questions in complete sentences.

例如，如果记者问，“你对今年的组织的捐款人数很满意吗？”他或她会要求你通过说，“我们的组织对我们收到的捐款人数很满意一年。“这是完美的感觉，是一种合法的采访方式。

但偶尔，记者会在没有警告的情况下提出否定问题。你必须在这里打破规则并将问题回答为一个积极的问题。

For example, if a reporter asks you, Is it true that your organisation has committed fraud?" you probably don't want your quote the next day to say, It isn't true that our organisation committed fraud." Such a quote links your organisation to the word fraud," an association you'd probably rather not make.

Assuming, of course, that your business did not commit fraud, you should answer that question in a positive manner, such as, In our 35 years of business, we have always taken great pains to ensure that our business operates within the word and spirit of the law. We have operated ethically in this case, as we strive to in all of our dealings."

2）不要填补沉默

嘘！- 在大多数采访中，记者会要求稳定的问题，你会回答他们。没有惊喜。但请记住他或她想引导你的记者的目标，以引发更有趣的反应。

Sometimes, after you finish answering the reporter's question, the reporter will just sit there, as if he or she wants you to continue speaking.

The silence usually flusters the interviewee, who tries to please his or her interviewer by speaking again and usually strays far off message in the process. Don't fall into this trap! If you find yourself in a reportorial stare down," simply ask whether the reporter has another question and move on.