媒体培训 - 掌握电视采访
媒体技能培训
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Discover how to be better at dealing with the media, especially doing TV interviews.
媒体培训掌握电视采访的充分理由是它可以通过在媒体呼叫之前更新您的技能来节省时间，金钱和压力。
媒体技能培训Television
当我环游世界时，我总是喜欢在不同国家的媒体上抽样。
即使我不会说泰国，巴哈萨或普通话，看着当地的新闻服务始终提供对当地文化的独特洞察力。
I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore.
一个震惊我的视觉形象之一是与新加坡受访者相比，中国首席执行官的专业人士，有说服力和强大。
简单的差异是中国首席执行官穿着黑暗的西装夹克，而新加坡的天赋只是在领带和白色衬衫上。
Attention to detail like this can make or break your image and ability to persuade others.
Here Are The Top 10 Tips For TV Interviews
1.避免“我想”的短语
这句话削弱了您的信息和声音咬合的影响。它不会增加价值，应该避免。
2.始终为商务访谈戴深夹克
Always have on hand a dark jacket to wear for TV interviews. This will give your body shape conveying confidence, credibility and charisma.
3.避免没有夹克的白色衬衫
一件没有夹克的白色衬衫将使你的头看起来像苍白，冲洗出的气球围着屏幕。除非你有一个伟大的棕褐色或黑暗的肤色，否则避免这种情况。
4.向相机略微向前倾斜
That great Western Australian-born TV communicator, artist and inventor of the wobble board, Rolf Harris was a master at creating intimacy with viewers by subtle changes to the angle of his head in relation to the TV camera.
Leaning forward slightly will give you more presence and intimacy, as well as making you look thinner.
5.避免直接查看相机
一直是电视天气演示者，直接在电视摄像机上看以提供信息是一个非常具有挑战性的技能。
除非您是经验丰富的专业，否则避免直接查看相机。
6. Look at the interviewer
Look directly at the journalist to avoid 'wandering eyes' syndrome. Looking around furtively will make you appear shifty and untrustworthy.
7.始终控制背景视觉效果
使用要传达的信息控制电视采访的背景。您的徽标闪烁在您身后7秒钟可以在免费品牌中价值50,000美元。
8.在您的“引用报价”上工作
Your media message must be succinct, memorable and to the point.
9. Avoid milk, caffeine and alcohol
Milk will clog up your mouth and caffeine and alcohol will dull your senses and make you want to go to the toilet.
坚持水，确保你完全水合。
10. Practice
众所周知，没有任何东西可以提高你的技能，而不是排练，练习，然后审查你的表现。
The following article was contributed by Thomas Murrell MBA CSP
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