Presenting Your Way to Success

介绍Skills

公开说话是对许多人的恐惧的头号。

无论您是员工还是企业家，公开演讲都是帮助您销售产品，服务或技能以及攀登公司梯子的帮助。

如果生活中的成功是你渴望的，那就是你不应该做的技能。

立即开始抛光您的演示和公开演讲技巧！

Public Speaking

经常说公众说话是对大多数人的恐惧的头号，甚至比死亡更多！

However, we all know that it is a skill worth polishing up because it's the single most important skill which will bring you to the top of the corporate ladder.

Have you ever met someone outrageously successful without this ability to speak well in public?

I bet not.

入门

So if you intend to be successful, this would possibly be the most important skill to learn. But where do you start?

好吧，我们大多数人都在我们的工作生活中非常早些时候就培训，销售或产品介绍来获得我们的第一次享受公众的味道。

And this would be a great place to start polishing your speaking skills because this is possibly one of the easiest areas of public speaking.

Why? Because you usually have a captive audience and the objectives of the presentation are usually very clear. In fact, knowing your audience and the objectives of the presentation is the most important first step to making a great presentation.

早期错误

我们中的许多人从一组“罐头”PowerPoint幻灯片开始呈现，而不会首先发现观众是谁，他们想听到的是什么以及您想要实现的目标。

Here are some simple steps to identifying these. I've made them easy to remember by starting most of them with the letter "P".

首先要记住的是，一个伟大的演讲有3个步骤。它们如下：

Prepare
Practice
介绍

介绍

显然，在3个步骤中，演示阶段是最重要的。

有些人可以做出很少的准备和实践。

However, we know that the majority of us are also not in this category and as such, the first two steps of Preparation and Practice are equally important.

Preparation

So, where do we start the preparation?

Begin with the people - Know who you are presenting to. This is important because different people have different expectations.

For example, presenting a new product to a group of engineers is different from presenting a new product to the senior management of a company. For the engineers, they are interested in technical specifications, features and benefits while the senior management will probably be looking at Return-on-Investments, profitability etc...

准备的下一步是知道4 P的演示。这些如下：

Place - Knowing the place where the presentation takes place will help you prepare the right kind of Audio-visual aids. Why prepare PowerPoint slides when the room you are presenting at does not have a projector?
Point - The point of the presentation keeps you in focus. Too often, we stray from the point of the presentation or meeting as the participants start to ask questions. So, if the point of the presentation is to introduce a new product to the audience, keep at it.
目的 - 这是答案在演示结束时要实现的内容。您希望观众与新知识一起走开，或者您希望他们回到购买部门，立即为您的产品提出购买申请吗？
了解介绍4 P的重要意义是什么？了解4 P的允许您准备合适的演示辅助工具，以便您可以在演示结束时实现您的目的。

什么样的演讲

Now that you know your 4 P's, what kind of presentation should you prepare. In essence, all presentation can be divided into 3 major types as follows :

说服或说服

This is the typical sales pitch designed to persuade or convince an audience with the ultimate objective of wanting them to take a particular action. In a typical sales pitch, you want your audience to be so convinced that they will part with their money for your product.

如果您在选举演讲中令人信服，您希望他们为您投票。在某些情况下，表示说服的演示可能不一定会导致行动。如果您正在向董事会展示贵公司的表现，您可能只想让他们说服您在做好工作，如果不得不采取任何特定的行动。

Inform or Teach

Another common presentation type is when you are trying to impart knowledge ie to teach or inform. If you do a product training for a group of engineers, that could be a presentation to inform or teach.