投球赢得新业务

为什么潜在客户应该选择你和你的公司与他们相反的竞争者？

Let's face it, most people and their businesses are selling something similar, if not identical, to a service or product available right down the street.

No One Has to Buy You

Sure we all think we have unique selling points, better software, a better price, a more enticing deal and so on, but in truth, no one has to buy from us.

事实上，当你开始看看赢得新业务时，人们对他们的决定并不是理性的。

如果您在购物时查看自己的行为（或您的伴侣或您的家人或您的朋友'此项），您将看到人们有时会在突发发注地时购买，或者根本没有明显的逻辑原因。

Well, the same is true when one company is 'buying' the services of another.

专业投球

Increasingly, more and more of us are being asked to do the pitching for business as part of our job as a professional.

你猜怎么着？

作为专业的，我们倾向于去的第一名是我们准备好的俯仰演示文稿并使用这些。

And so does everyone else!

Business Pitching Skills

So what can you do to differentiate yourself and your offer from all the others?

你可以做比回到基础更糟糕：'It's You They Buy'

This means putting time and effort intocreating您和您的客户之间的同情，了解他们的内容，做一些小小的自披露（让自己披露一些关于你自己的东西，这不是严格必要的），倾听和创造你实际上有时间花费而不是产品出售的感觉。

Well Prepared Pitch

所有这些业务投资技能都将让您与那些已经来提供“准备好的音高”的人。

Some of your pitching preparation time is actually better spent reducing the length of your prepared presentation so that you can spend more time on introductions and the question and answer part of the pitch.

These are the parts of the pitch which are more likely to be spontaneous and where your personality has a chance to shine through.

永远记住在投球时，我们先买人;当我们买了我们几乎保证购买产品时。