How to Get People to Call You
网络中的网络
如何让您在网络活动中遇到的人员来电称呼您
这一逐步策略将帮助您将网络联系人转化为大型业务连接。
Do you go to networking events to promote your business or make new contacts?
Make Meaningful Connections
Do you ever get frustrated when you take a couple of hours out of your day to go to an event, but don't make meaningful connections?
Here's a step by step strategy that has helped me make great business connections:
1. Short Meaningful Conversations
在活动时肯定会尽可能多的人见面。
有一个简短但有意义的谈话与你在那里见面的人。目标不是得到销售，目标是获得关键信息。
2.建立融洽关系
建立融洽关系，提出问题并收集信息.
你的目标不是谈论自己，虽然你必须这样做一点。
Be an active listener.
3.记笔记
如果你没有一个伟大的记忆,有一支钢笔you and jot down a few notes on each business card you pick up.
Note specifically what you spoke about.
4. Move On
如果你发现有人紧紧抓住你并主导你的时间，那么中断并说，
“对不起，我想更多地听到这个。我有几个我需要见面的人。让我们同意以后见面完成这次谈话。“
这是通过方式进行跟进约会的好方法。
The Real Magic Begins After the Meeting
5. Business Cards
用笔记取所有的名片并回到您的办公室。
Put everybody into your database, and as you do so- send each one of them a personalised greeting card.
You do not need to write a novel, just mention what you spoke about.
"Dear Bob, it was nice meeting you at the XYZ meeting Thursday. It's great to meet someone who has been going to the meetings for over 5 years, you can really help me make the best contacts."
6.拨打行动
Close with acall to action,
"Bob, I'd really like to sit down with you next week to talk about how we might be able to do business together. Could you call me at 555-555-1212 so we can set up a time."
7.使用真正的邮票
将您的卡与实时邮票邮寄，而不是计量它们，这有助于确保他们会被打开。
在最近的商业网络会议之后，我得到了2/3克的人，我遇到了叫我安排一个后续会议。
Biggest Drawbacks
The biggest drawbacks to this strategy are #1 the time it takes and #2 the expense.
Fortunately, I have found a solution to both of these problems.
There's a new web service at sendoutcards.com/6690 that allows you to upload or enter your database, address, personalise and send cards online.
The cards are sent with a live stamp and go out immediately.
Mailing Campaigns
You can even set up whole mailing campaigns where people get a series of cards - a great marketing tool.
最具成本效益的账户是批发或分销商账户。
You can send cards for under one dollar, including postage.
它以成本，易用性和节省时间击败了哈克标志。
Goodwill
I send cards all the time and have people calling and emailing me to say thanks.
The amount of goodwill you can generate from a single card beats almost any other direct marketing you can do and probably costs a lot less.
Give it a try at your next networking event.
This article was contributed by J D Moore - Marketing Comet
关于作者：J D Moore - 营销彗星
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